We partner with PR and marketing agencies in the US and Europe to provide scalable social media monitoring, moderation, and crisis management services.
Social Media Monitoring
Navigator provides best in class social media monitoring by combining an exceptional monitoring platform with human evaluation and judgment to provide flawless social media monitoring.
Social Media Moderation
We ensure inappropriate comments, images and videos are removed efficiently from websites, blogs and social media profiles with around-the-clock service guided by a human touch.
We serve as a guide to the marketing and public relations team, assisting them through crisis response while covering several responsibilities:
- Strategic planning to mitigate negative outcomes online
- Messaging in accordance with government regulations
- Redirecting heated exchanges toward less visually prominent media
- Real-time brand and social media monitoring, including key influencer identification and sentiment analysis
- Real-time custom-built reporting and analysis
Our experience in crisis conditions covers a wide range of scenarios and industries, including:
- Cloud-based security incidents and data breaches
- Intellectual property and patent disputes
- Executive management shifts and succession issues
- Mergers and acquisitions
- Earnings and financial reporting announcements
- Product liability concerns
- Environmental impact issues
- Workforce reductions/relocations
- Executive impropriety
Outside of crisis conditions, we assist our clients with the creation of listening dashboards and messaging plans to ease workflow during a developing situation. We also facilitate crisis planning workshops to assist clients with planning and managing a crisis scenario, including suggested workflow, messaging techniques, tools and analysis.